Innovative Biscuits has recently launched its YouTube-based short film platform, “Digestive Showtime”. With that, it has also released its first short film, Yorker. Moreover, four other short films will follow the release this season.
Bringing The Film Industry Together
The purpose of “Digestive Showtime” is to bring storytellers and the film community together. The main idea is to change the game of our film industry and to aid the audience and filmmakers who have been deprived of good content with great production values. Digestive Showtime’s focus has been good storytelling – bringing forward stories, which the audience resonates with and they find themselves very close and similar to.
There has been much support given to the music industry over digital medium but storytelling has received little or no attention. However, Innovative Biscuits has realized a gap in the industry and has planned on filling it successfully with “Digestive Showtime” with content that is relevant to the Pakistani audience.
Not A Typical Cricket Movie
Yorker, has a strong message yet it entertains and helps the viewers disconnect to connect. With Wahaj Ali as the lead, the film is directed by Ahsan Rahim and Syed Nini. At a first glance, the film production is remarkable and it serves to purpose of filling the much-needed gap in the industry effectively. Not a typical cricket movie, Yorker’s message has been highly appreciated by the audience.
True to its mission, Digestive Showtime brings artists, creators and curators together around a brand new digital platform that celebrates the exquisite art of storytelling. In doing so, it will aim to provide not only solace and entertainment for audiences during a time when it’s needed most but also opportunities for these individuals to contribute to their art and industry, digitally.
The Audience To Enjoy The Production Quality And Its Uniqueness
Umair Mustafa, Director Marketing and Executive Producer, said, “The digital platform,
Digestive Showtime, celebrates voices, elevates films that have the power to create change
and bring audiences together to create meaningful connections. Assembling some of
Pakistan’s most talented artists and storytellers around a central effort to provide
entertainment, Digestive Showtime will offer audiences an opportunity to enjoy short films with production quality that of a feature film and this is the uniqueness of Digestive Showtime. At the same time, it provides a unique story that is relatable to the local audience.
Our aim is to elevate the standard of film production and bring it to the level, which is being served by the international OTT platforms, and give it to our local audience with original content made for Pakistan. A platform to inspire not only the audience but our talent as well a platform that curates digital content and one that showcases and features our celebrities on a digital platform.”
Syed Talha Imran, Senior Brand Manager and Platform Producer, said,
“Innovative Biscuits is young at heart, and we channelize our spirit to revamp the industry with an experiential approach. The Brand Digestive is as simple as nature is. The Brand is about disconnecting one’s self to connect with what matters the most, we stand by being simple and soulful. We have taken inspiration from Digestive. We all do storytelling naturally and popular stories are also simple which the audiences resonate with. The chaotic routine gets many of us so indulged that life becomes a rotating orbit, which isn’t even driven by us. Sometimes the orbit takes a break, takes us on an alternate track. A powerful track that brakes, disconnect and then re-connect us to an anchor. We realized a gap in the industry. There has been music and a lot of it but this storytelling was ignored and so we are proud to present to you a digital platform, “Digestive Showtime” for high-quality short films with a theme of disconnecting to connect” The first short film “Yorker” was released yesterday on the platform’s Youtube channel and website. This will be followed by other films; including, “2 Sey 5”, “Full Circle”, “Daughter By Law”, and “Road Trip”.
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